An interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from the interviewee. Interviews are a standard part of journalism and media reporting, but are also employed in many other situations, includingqualitative research.
The qualitative research interview seeks to describe and the meanings of central themes in the life world of the subjects. The main task in interviewing is to understand the meaning of what the interviewees say.
Interviewing, when considered as a method for conducting qualitative research, is a technique used to understand the experiences of others.Interviewing as qualitative research: A guide for researchers in education and the social sciences.
Characteristics of qualitative research interviews[edit]
- Interviews are completed by the interviewer based on what the interviewee says.
- Interviews are a far more personal form of research than questionnaires.
- In the personal interview, the interviewer works directly with the interviewee.
- Unlike with mail surveys, the interviewer has the opportunity to probe or ask follow up questions.
- Interviews are generally easier for the interviewee, especially if what is sought are opinions and/or impressions.
- Interviews are time consuming and they are resource intensive.
- The interviewer is considered a part of the measurement instrument and interviewer has to be well trained in how to respond to any contingency.
- Interview provide an opportunity of face to face interaction between two persons;hence it reduces conflicts
